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Delivered every working day, this newsletter inspires the world's greatest sports innovators to create the future of sport.

Trending

• Athos - first 3d printed climbing shoes winning multiple awards
• Shimano using Magnetic Resonance to charge components whilst riding
• Earning Crypto and / or NFT's whilst you exercise with STEPN & GRITTI
• 3D Printed Wearables market worth $7.2 Billion by 2029
• Cycling brands moving to 3D printed carbon, starting with saddles and then bikes

Crowdfunding

• Endstate doing a good job crowdfunding for charities through NFT & physical sneakers - the new way sports brands have to think
• Defender Sports Bra and Bro - protect your collarbone whilst lifting heavy weights
• VR sports resort - Inspired by Wii Sports Resort
• Worcester Sports Bottoms - prevent muscle damage whilst participating in winter sports
• Nines - Want to be the most human-centric sports and wellness brand in the world

Body / Mind

• Early thoughts from MIT Technology Review about using ChatGPT for workout routines and fitness regimes
• AI powering the development of apps that can detect heart rate irregularities
• AI powering the development of apps that can detect respiratory disorders in children
• AI powering the development of apps that can detect stroke & blood clots
• Stanford 'exoskeleton' combat boots help people walk faster with less effort

Sports Science

"Brain endurance training (BET)—the combination of physical training with mentally fatiguing tasks—could help athletes adapt and increase their performance during sporting competitions."

Staiano, et al. 2023 - Brain Endurance Training Improves Physical, Cognitive, and Multitasking Performance in Professional Football Players - Link

Wow! If this is true, then I can see a whole new business developing apps that train athletes brains in a specific way - think Duolingo for Athletes Brain Training

Technology (AR, VR, AI, E-sports, etc.)

• Meta's acquisition of VR Fitness Studio behind "Supernatural" looks like it will go ahead. Joins their ever growing list of acquisitions including Beat Games (Beat Saber), Sanzaru Games (Asgard’s Wrath), Ready at Dawn (Lone Echo & Echo Arena), Downpour Interactive (Onward), BigBox VR (Population: One), Camouflaj (Marvel’s Iron Man VR), Twisted Pixel (Wilson’s Heart, Path of the Warrior), and Armature Studio (Resident Evil 4 VR port for Quest 2).
• Want to store all those great emotions and memories from sport? Check out Asian start-up Memotics - is this the future of how we are going to interact with our memories?
• Be careful 3D printing your favourite sneakers - those fumes could be dangerous
• Reflecting on Nike's first NFT Sneakers Collection "Cryptokicks" & here
• Reflecting on 1Block's collaboration with Baki Hanma Virtual Sneakers

AI Sports Equipment Design of the Day

We are loving AI at the moment and think it will change how we design sports equipment forever, so here is our new design of the day. Inspired by one of the links above.

Hopefully it will provide some inspiration!

Over and out!

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