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Trending

1. Rucking - the new military phenomenon that is trending in America. Here is Nike's guide to rucking the right way: "Everything You Need To Know About Rucking: What It Is, Risks, Benefits And How To Do It"
2. We spoke about Smart Basketball's in an earlier newsletter, well huupe claim to have created the world's first smart basketball hoop. My Yoda senses tell me this will be a more stable product than a ball, and you can view your stats without your phone (displayed on the board). Just like gym mirrors, maybe we should focus on making the environment smart rather than compromising the function of equipment with embedded tech. Always the dilemma of a sports innovator.
3. More great work to increase diversity in healthcare. "She Matters is a digital health platform designed to support Black mothers who experience postpartum comorbidities by providing access to community, culturally competent healthcare providers, and culturally relevant resources."
4. It seems like the isolation of COVID has inspired the next generation of sports innovators to focus on group exercise. The latest start-up we came across was Link My Ride. A pre-ride organisational platform that allows cyclists to explore, plan and create group rides - for free!
5. Music as medicine is a trending theme. Medimusic is leading the way with trials in the the NHS to "dispense music as medicine to reduce anxiety and pain." We know that the effects of music on exercise performance is extremely powerful, so why not people's general health? Should someone have spotted this opportunity sooner?

Crowdfunding Now

1. Col to Col - Outdoor camping can be assembled in 9 seconds!
2. EpicDance - Lose yourself dancing for hours w/ great beats
3. Team JFT - Four-star bike seat cushion, enjoy the ultimate comfort
4. Project X - The Eyewear Evolution based on 1000+ feature requests
5. Ringo - The Water Bottle That Magnetically Holds Your Phone

Body / Mind

1. Finally - a toothpaste brand focussing on the right thing, the first thing you rate a toothpaste on - taste!!! Check out Zing - The world's best tasting toothpaste
2. Introducing Restorative Sleep Technology by Bryte. Which claims to be the "first integrated technology ecosystem that proactively enriches and individualizes the sleep experience, Restorative Sleep Technology builds on leading-edge scientific research to introduce a fundamentally new approach to restoring natural, re-energizing sleep."
3. Looking for a sustainable Lip Balm? Check out Kobee. Contains all-natural ingredients, is cruelty-free, hand-made, and most importantly, is completely compostable
4. Need a healthy donut? I wish, I hear you say. That's an Urban Legend.... You are 100% correct. Donut maker Urban Legend are hoping to make donut's healthy through the power of steam and next gen bakery kit.
5. Non-alcoholic beverages appear to be all the rage in this healthier lifestyle we are all aspiring to. Companies like Boisson are promoting "Functional Ingredients" that enhance your non-alcoholic beverages targeted at the fitness market.

Technology (AR, VR, AI, E-sports, etc.)

1. It's the end of golf instructors! SportsboxAI using 3D motion capture, video analysis and biomechanical data to self-choose a lesson using AI.
2. Looking to build a sports app using ChatGPT? Check out Re:Tune - we have heard of a few start-ups using this to develop their investment-worth innovations.
3. AI coming to an Octagon (MMA) near you. Kayyo is the latest training app to utilise AI to power your training.
4. AI Fitness mirrors have been all the rage, but Magic have recently updated to include AI personal training (including posture advice through biomechanical analysis)
5. AI tailored cycling resistance workouts have been launched by Carol Bike.

AI Sports Equipment Design of the Day

We are loving AI at the moment and think it will change how we design sports equipment forever, so here is our new design of the day.

Today's inspiration was Project X, so we asked PlatgroundAI to generate glasses based on 1000 features and this is what it produced.

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